Mimieux ⎹ Optics & Design

Mimieux is the personal website of Becca Smith.

Becca is a Graphic Designer and Adjunct Professor in Chicago, IL who specializes in brand development as a form of world building. She would like this website to live as a space for her body of work and creative explorations as well as a place to share recommendations and research.

Mimieux is the personal website of Becca Smith.

Becca is a Graphic Designer & Adjunct Professor in Chicago, IL who specializes in brand development as a form of world building. She would like this website to live as a space for her body of work and creative explorations as well as a place to share research, recommendations, and more.

Projects

Since starting her career in 2020, Becca has worked with over 150 brands. She has selected about 20 of her favorite projects to display on her website.

Fuelmate Branding ● A collagen protein shot.

Mighty Bites Branding ● Pure protein topper for dogs.

Mighty Bites Branding ● Pure protein for dogs.

STOCK Rebranding ● Uniforms for the modern worker.

Option Rebranding ● The preferred option for talent.

Onekind Brand Development ● Honest skin-care packaging.

Onekind Brand Development ● Honest skin-care.

Intelligentsia Packaging ● Flash-chilled RTD Cold Coffee.

Intelligentsia Packaging ● Flash-chilled Cold Coffee.

Intelligentsia Packaging ● Black Cat Espresso Oat Lattes.

Intelligentsia Packaging ● Espresso Oat Lattes.

Dog is Human Packaging ● Human-grade pet wellness.

Arc Music Festival Merchandise ● House comes home.

Bad Habit Rebranding ● A good place for bad people.

Shoreline Branding ● Roaring cider.

Good Habits Branding ● Medicinal mushrooms.

MEDLY Branding ● NYC's favorite cannabis delivery service.

MEDLY Branding ● NYC's cannabis delivery service.

Joiners Branding ● Chicago's food and hospitality podcast.

Joiners Branding ● Chicago's hospitality podcast.

Continued on Project Page

Featured Work

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Mimieux Poster Studies

New!

Can't Stop Thinking About…

A few recommendations from other creators. Updated frequently.

The Internet Used to Be a Place Video — I am trying to embody this in my website… who wants to join my web ring?

The Internet Used to Be a Place Video —
I am trying to embody this in my website…
who wants to join my web ring?

Why You Should Start a Commonplace Book Blog Post — I recently invested in a gorgeous notebook to do just this.

Why You Should Start a Commonplace Book Blog Post — I recently invested in a gorgeous leather notebook to do just this.

Lets Make an Event Score Blog Post — Doing this with my class this quarter, can't wait.

Why does everything look infantilized? Blog Post — Some design & cultural criticism I feel deep in my bones.

Why does everything look infantilized? Blog Post — Some design and cultural criticism that I feel deep in my bones (in spite of my current obsession with the 80s fantasy aesthetic).

To-be-continued… on MimieuxLists